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As a small business, it is important to reach local customers. This is especially true if you provide consumer products or services. In real estate, people like to say the three most important factors are location, location, and location. However, small businesses often forget this important factor in online marketing.

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We all have used them, some of us have written them, but few try to get more. Reviews are a vital part of business. Google is putting more weight on reviews left by people on Google. Google uses this as major local ranking signal. This means that getting more reviews and good reviews is important.

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A website is the cornerstone of any businesses internet marketing. After all some of the most prominent aspects of internet are the websites we use every day. Because of this it is important that any small business possess a website. However, it is not enough just to have a website. The website must be able to function as a vital part of your internet marketing strategy. Today we will look at a few ways you can leverage various website factors to position your website so it can succeed.

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